Privacy Policy

Last updated: 15 October 2026

1. About Ridge & Tide

Ridge & Tide (“we”, “us”, “our”) operates the website ridgeandtideuk.com and provides clothing, accessories and related products and services.

We respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains what information we collect, why we collect it, how we use and protect it, and your rights under applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Our website and online store are powered by Shopify, which provides the technology used to operate our website, manage customer information and process orders.

For the purposes of applicable data protection legislation, Ridge & Tide is the data controller of personal information processed for our own business purposes.

Contact details

Email: hello@ridgeandtideuk.com
Website: ridgeandtideuk.com

2. Information We Collect

Depending on how you interact with our website, we may collect the following information:

Information you provide directly

• Your name and email address when subscribing to our mailing list.
• Your name, billing address, delivery address and contact details when placing an order.
• Order details, including products purchased and transaction information.
• Information you provide when contacting us with an enquiry or requesting customer support.
• Your marketing preferences and subscription status.

Information collected automatically

When you visit our website, Shopify and associated technologies may collect information including:

• Your IP address.
• Browser and device information.
• Pages visited and interactions with our website.
• Cookies and similar technologies used to operate and improve the website.

Payment information

When you purchase from Ridge & Tide, payment information is processed securely through Shopify and the relevant payment providers.

We do not receive or store your complete payment card details.

3. Pre-Launch Email Subscriptions

Before our online shop launches, visitors can subscribe to receive updates about Ridge & Tide.

When you subscribe, we collect your email address to send you information including:

• The launch of our first graphic tee, Side Quest.
• New product releases and availability.
• Occasional news, updates and announcements from Ridge & Tide.

We rely on your consent to send these marketing communications.

Our email subscription process uses single opt-in. By knowingly submitting your email address through our clearly labelled marketing signup form, you agree to receive the communications described above.

We use Shopify’s email marketing and customer management tools to manage our subscriber list and send marketing emails.

You can withdraw your consent at any time by clicking the unsubscribe link in our marketing emails or contacting hello@ridgeandtideuk.com.

We will stop sending marketing communications when you unsubscribe. We may retain limited information necessary to record and respect your preference not to receive further marketing.

We do not sell our mailing list to third parties.

4. How We Use Your Information

We use personal information for the following purposes:

Providing products and services

To process purchases, arrange deliveries, manage returns, communicate about orders and provide customer support.

Our legal basis is generally the performance of a contract with you or taking steps at your request before entering into a contract.

Marketing communications

To send newsletters, product announcements and other promotional emails where you have provided consent.

Our legal basis is your consent.

Website operation and improvement

To maintain our website, understand how it is used, troubleshoot problems and improve the customer experience.

Depending on the activity, our legal basis may be our legitimate interests or your consent, particularly where non-essential cookies or tracking technologies are involved.

Legal and administrative obligations

To maintain records, meet applicable tax and accounting requirements, respond to lawful requests and comply with our legal obligations.

Our legal basis is compliance with a legal obligation.

Security and fraud prevention

To protect our website, customers and business against fraud, unauthorised activity and security threats.

Our legal basis may be our legitimate interests or compliance with legal obligations.

5. Shopify and Other Service Providers

Our website is hosted by Shopify.

Shopify processes personal information to provide services including website hosting, customer management, email marketing, checkout, payment processing and store administration.

We may also share information with service providers where necessary to operate our business, including:

• Payment processors.
• Delivery and fulfilment providers.
• Technology and website service providers.
• Professional advisers where required.

We share only information reasonably necessary for the relevant purpose.

We do not sell customer contact information or mailing lists to third-party marketing companies.

Certain Shopify features may involve additional processing, including personalised services, analytics or advertising features, depending on the settings and services enabled.

Shopify may also process certain information for its own purposes, as explained in its privacy documentation.

You can learn more about Shopify’s handling of personal information at:

https://privacy.shopify.com/en

6. Cookies and Website Analytics

Our website uses cookies and similar technologies to support its operation.

These may include technologies used to:

• Maintain website security and functionality.
• Remember relevant visitor preferences.
• Understand website performance and visitor activity.
• Support optional analytics or advertising features, where enabled.

Some cookies are necessary for the website to function. Other cookies, particularly those used for non-essential analytics or advertising, may require your consent.

Where consent is required, we will provide appropriate choices before using those technologies.

You can also manage cookies through your browser settings, although disabling certain cookies may affect website functionality.

Further information about cookies and privacy choices may be available through our website’s cookie preferences controls.

7. Marketing Preferences

We only send marketing emails where we have an appropriate legal basis to do so.

You can unsubscribe from Ridge & Tide marketing emails at any time using the unsubscribe link included in those messages.

Alternatively, email hello@ridgeandtideuk.com and request removal from our marketing list.

Unsubscribing from marketing will not prevent us from sending essential communications relating to an order, customer enquiry or legal obligation.

8. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including meeting legal, accounting and regulatory obligations.

In particular:

• Marketing subscribers: We retain subscription information while you remain subscribed. Following an unsubscribe request, we may retain limited suppression or consent records to respect your preferences and demonstrate compliance.
• Customer orders: We retain relevant transaction and accounting records for periods required by applicable law, generally up to six years after the relevant financial year, or longer where legally necessary.
• Customer enquiries: We retain correspondence for as long as reasonably necessary to respond to enquiries, resolve issues and maintain appropriate business records.
• Website information: Retention depends on the relevant technology, operational requirements and applicable Shopify settings.

We periodically review the information we hold and delete or anonymise information when it is no longer required, subject to applicable legal obligations.

9. International Data Transfers

Shopify and some of our service providers may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place as required by applicable data protection legislation.

These may include recognised adequacy arrangements, the UK International Data Transfer Agreement, the UK Addendum to the European Commission’s Standard Contractual Clauses, or other legally recognised safeguards.

10. Security of Your Information

We take reasonable measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

Our website uses Shopify’s security infrastructure, and payments are handled through supported secure payment systems.

However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

We encourage customers to avoid sending sensitive payment or financial information through ordinary email.

11. Your Data Protection Rights

Under UK data protection law, you may have the right to:

• Request access to personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal information in certain circumstances.
• Request restriction of certain processing activities.
• Object to certain uses of your information.
• Request transfer of information where applicable.
• Withdraw consent where we rely on consent, including for email marketing.

These rights are subject to applicable legal conditions and exceptions.

To exercise your rights, please contact:

hello@ridgeandtideuk.com

We may need to verify your identity before responding to certain requests.

We aim to respond within one calendar month, subject to any lawful extension.

You also have the right to complain to the UK Information Commissioner’s Office (ICO) if you believe your personal information has not been handled appropriately.

Website: https://ico.org.uk

We would appreciate the opportunity to address your concerns directly first.

12. Children’s Privacy

Our website and marketing subscriptions are not intended for children under 13.

We do not knowingly collect personal information directly from children under 13 without appropriate parental consent or another lawful basis.

If you believe a child has provided us with personal information inappropriately, please contact hello@ridgeandtideuk.com so we can investigate and take appropriate action.

13. Third-Party Websites and Social Media

Our website may contain links to third-party websites, including Instagram and TikTok.

These platforms operate independently and have their own privacy policies and data processing practices.

We are not responsible for the privacy practices of third-party websites.

We recommend reviewing their privacy information before providing personal details or interacting with their services.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, services, technology or legal obligations.

Any updated policy will be published on our website with a revised last-updated date.

Where required by law, we will provide additional notice of significant changes.

15. Contact Us

For questions about this Privacy Policy, our use of personal information or your data protection rights, please contact:

Ridge & Tide

Email: hello@ridgeandtideuk.com

Website: ridgeandtideuk.com